SoundCloud ‘Look Up’

A video-first campaign highlighting the music scenes that go viral on SoundCloud before they hit the mainstream. Providing in-depth look into the hottest rising communities and culture-shifting music collectives bubbling up on SoundCloud like Digicore, Phonk, UK Dance, and Plugg, this 2022 recap features interviews and music from artists, tastemakers, and advocates who are driving the future of music. Sponsored by Sprite.

The campaign reached over 675K views on YouTube and won a 2023 Platinum AVA Digital Award.