EGO Homes

Brand Positioning & Identity (Logo, Name, Tagline)

Photo & Video Shoot

Website

My roles: Client Management; Brand Strategy; Production; Copywriting; Translations

Team: Patricia Gutiérrez Melendro, Isaac Ziman, Moriah Ziman

Video: Wheels Up Cabo

CONTEXT: At the beginning of 2020, when the world was on pause, luxury tourism was booming in Los Cabos, Mexico. A clear opportunity arose to help a Los Cabos-based custom luxury home builder to rebrand and create an online presence to help generate new business.

CHALLENGE: Develop a new brand identity that creates awareness and connects with a new group of potential new clients.

SOLUTION: Our small but mighty team created a new brand strategy, visual content library, new website and other brand promotional materials.