A natural connector, I bridge partners to exchange ideas and create positive change.
Chicago born, Mexican raised. My duality in both cultures has been crucial in forming my identity and eclectic taste. “Ni de aquí ni, de allá,” they say, though I’ve always vibed more with “Aquí y allá.” I firmly believe in representation and giving access to others.
Fueled by my fascination for understanding people, I lead with an anthropological lens to unlock unique perspectives and drive conversations. My desire to understand global cultures and rhythms has led to meaningful connections and broadened my views.
I’m obsessed with music and am grateful to champion it everyday at SoundCloud. I believe in empowering artists and global communities to continue to drive culture forward.
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From 9-5, I’m the Director of Brand Partnerships at SoundCloud. My experience spans across the US and Mexico in brand partnerships, digital media, integrated marketing, creative advertising, and content production in roles at companies like SoundCloud, The Fader, Cultura Colectiva, VICE and Virtue, and Ten35.
I’ve been lucky to partner with global brands like Toyota, Under Armour, Nike, Samsung, Diageo, the NBA, Millercoors, and Grupo Modelo; healthcare systems like Northwestern Medicine and Jackson Health System; and SMBs like WheelsUp, The Plantain, I&F, Sistema, and EGO Homes, among many others.
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An Enneagram 7 and 16 Personalities “Campaigner," (iykyk), I vibe with others who lead with integrity, humility, and positivity. An amante del cotorreo y la sobremesa, I‘m always down to connect over coffee, a meal, or out on the dance floor.
If you ever want to share a track or set - of any genre - I’m open ears. Listening to something weird? Even better.